Afterglow

Afterglow is a conceptual skincare brand. I was inspired by the glow seen in the sky after sunset. I wanted to create a line of products that captured this glow for the skin. I used an orange and yellow palette to reflect the colours associated with the sun and warmth. I wanted the logo letterforms to feel soft and approachable. The secondary logos reflect the sun, with rays facing downwards to mimic the sun's glow after it has set.